There are many differences between organic search engine optimization and pay-per-click Search Engine Optimization. The first is where results appear on the search result pages, and the second is how visitors receive traffic. Organic Search Engine Optimization is the free method of ranking in major search engines like Google, Yahoo! and MSN. This includes organic links from other websites with similar content.

Organic SEO is one way of ranking high for a specific keyword or term. It requires a consistent and focused effort by the website owner to build links pointing to their web pages. It can take months for this type of Search Engine Optimization to yield desired results. There is no guarantee of ranking success in Search Engine Optimization campaigns as it depends on the amount and quality of information being passed on to the Search Engines.

Pay-per-click Marketing Strategy is another type of Search Engine Optimization marketing strategy.

With this type of marketing strategy a company can pay a specific amount of money every time their ad is clicked on. When the company has a successful ad campaign, the Search Engines will increase their ranking for that specific keyword or phrase. However, the amount of money involved in each click can be quite high, especially if the keyword or phrase involved is very competitive.

Many companies use SEO to get a website noticed by the Search Engines without having to spend a lot of money in the beginning. In these types of search engine optimization marketing campaigns, a company uses keywords or phrases that are relevant to the products or services they offer. The website owner then uses meta descriptions to describe those keywords or phrases. The meta descriptions are what people will read about the item being offered. If the keyword or phrase is relevant to what the customer is looking for, the customer may click on the link to the product or service displayed on the website. The increase in traffic brought about by Search Engine Optimization marketing campaigns is caused by the increase in ranking given to websites by the Search Engines.

Pay per click Search Engine Optimization is a common marketing strategy used by many businesses.

This type of Search Engine Optimization requires a company to pay a certain fee each time their ad is clicked on. When a consumer clicks on a Pay Per Click advertisement, the advertising company pays the Search Engine Optimization Company. This type of Search Engine Optimization gives a company an advantage because they do not have to spend money in getting good organic traffic. Pay per click Search Engine Optimization is usually used when a business owner wants to promote their company using AdWords. Once the company learns how to properly use pay per click Search Engine Optimization, they will see results in the amount of traffic their site receives.

Organic Search Engine Optimization is what most people think of when they talk about pay per click Search Engine Optimization. This type of marketing requires a company to build up a substantial amount of inbound links to their website, which is done by submitting articles and blogs to article directories and various online publications. Over time, a business owner should be able to build up a good amount of organic traffic to their site, which will then be directed to their website to be viewed and hopefully converted into paying customers.

Search Engine Optimization internet marketing allows a company to compete with other companies that also use SEO to get top rankings in the major search engines such as Yahoo!, Google, MSN, AOL Search, Ask, Teoma, and others. A company can only achieve top rankings in these Search Engines if they carefully target keywords that are relevant to the company’s products and services. These keywords need to be researched and chosen carefully, as the keywords will be the main focus of their advertising campaigns. The amount of money spent on Search Engine Optimization internet marketing depends on the success of the campaigns and the budget allocated to it. An effective campaign could see a company’s website rise in the rankings of the Search Engines within a month or two and could then remain there for several years.

• Pay per click Search Engine Optimization campaigns aim to increase the number of clicks generated from a website.
• The number of clicks generated from a Search Engine Results pages usually dictates its position in a Search Engine Result Pages, or SERPs.
• For example, a company that placed an ad on Google Shopping should ensure that their ad copy and campaign were effective in generating enough clicks to result in new customers and a rise in ranking.
• The campaign needs to be carefully targeted at potential customers and the best place to start a campaign is by carrying out keyword research and choosing keywords that suit the requirements of the company.